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“Misleading” Images Used to Promote a Wind Farm
Energy company E.On used “misleading” images to try and promote a wind farm, advertising watchdogs have ruled.
The Advertising Standards Authority upheld a complaint that the material was misleading because it showed turbines that were significantly smaller than those that could be constructed.
The promotional material for E.ON’s proposed West Ancroft wind farm, just south of Berwick-upon-Tweed, featured a wind farm on a coast line.
However the wind turbines were half the size of the eight 125m turbines planned for the new development.
The Advertising Standards Authority (ASA) upheld a complaint that the material was misleading because it showed turbines that were significantly smaller than those that could be constructed and did not accurately represent the visual impact of the proposed development.
The ruling read: “Because of the disparity in size between the image and the turbines proposed for the West Ancroft site, we concluded that the ads were likely to mislead.”
Daily Telegraph: ‘Wind farm complaint upheld by Advertising Standards Authority’